It's almost impossible to do business these days without an email address. As a matter-of-fact, email communication has become the number one form of business communication today. While it's tempting to save funds by using one of the many free, 'personal' email options available, you'll eventually pay for it through the loss of potential clients or customers. When you're running a business, it's essential to have a professional email address, and it will be well worth the dollars you spend.
Here are the top seven reasons every small business should own and use corporate email addresses.
1. It's free advertising for your business.
Every time you send someone an email, you're subtly branding your business. The question is, do you want to brand your business as "CoolCory13@gmail.com" or "CorySmith@SmithAccounting.com"? The latter option will help imprint your business brand in the recipient's mind. The former only advertises for Gmail.
Because you are a part of an organization, you carry its name wherever you are – even virtually. A branded email is no different than word-of-mouth marketing. You speak directly to a client; only it's done through electronic means. If you fail to use a corporate email address, your potential customer will struggle to remember your corporate brand.
2. It makes your business seem more credible.
Which small business owner are you more likely to trust your month with and want to do business with: one who sends emails from a name like "InvestmentGroup@yahoo.com" or one who sends emails from a professional-looking domain name like "JohnMonroe@InvestmentGroup.com" or "info@InvestmentGroup.com?" If you use a personal email address for business communications, your business will look like a part-time endeavor at best and a shady scam at worst.
If you're trying to build a professional brand for your business, first impressions are essential. Email is one of the most common forms of communication with your clients, and one of the first impressions they see. A professional email address creates a sense of trust, especially if it is from a credible website. Investing in a corporate email address will boost your company's potential to attract new customers.
3. Your email marketing efforts will get better results.
If customers see that your emails are coming from your company's email domain, they'll immediately know that what they read is legitimate. Also, they will be more likely to open and act on the communication. However, if you send marketing emails from a free email domain, these emails stand a greater chance of being marked as junk or even blocked as spam. Send unprofessional emails like this not only will waste all of your email marketing efforts but also puts your other business emails at risk of not being delivered to the recipients. Do you want to take the chance that a prospect won't get your proposal or a customer won't get your invoice?
Anyone can sign up for a free email address quickly and easily, and this is why spammers frequently use them. As a result, they are often viewed with suspicion – this is why having a professional email address connected to your domain is such a trust marker. Some spam and malware filters will automatically disable or reroute to Junk Mail folders, emails from providers like Hotmail, for example. A professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can.
5. It's affordable.
The amount of money or saving by using a free email domain is negligible. Various providers like PureEdge Domains offer business email domains for just a few dollars per user per month. These accounts include managing and storing your emails in addition to the domain name itself. For the peace of mind, professionalism, and branding you get in return, this is well worth the expense.
6. It helps Organise your Business
Organizing your incoming mail by assigning particular email addresses to departments or purposes – for example, email@example.com, firstname.lastname@example.org – not only helps you from the perspective of managing your workload but adds credibility to your business by further reinforcing that you are an established presence.
If you have business partners or employees or plan to hire employees one day, having your business email domain allows you to develop a consistent naming convention for your staff and departments. Email organization like this looks professional and helps customers easily find the right people to email.
So don't let potential clients slip away because they aren't sure about your email address. Always keep your brand in front of them and appear credible.
PureEdge Domains can help get you set up today with the best and most affordable corporate email accounts for your business. Get your corporate emails today.